Sunday, November 13, 2011

Rudolph the Red-Nosed Ramdeer



Thanksgiving is practically almost about to be here, and that means the Fordham University Holiday Passport is on its way! For those of you not familiar with it, the passport serves as a handy, pocket-sized guide chockfull of everything you ever wanted to know about how to spend the holidays in NYC.

One of my favorite positions at Fordham has been designing the covers for the Holiday Passport. This year, I really wanted to play up the "Fordham" aspect of the publication--and that's how I came upon the cute and cuddly holiday ramdeer that you see above. You'll also notice that the passport now comes in TWO collectible editions--red and blue (just like the original Pokémon).

I went through a number of ideas before settling on this design. If you're interested in seeing some of the ramdeer that didn't make the final cut, just look below.


And finally, here's last year's cover design, for posterity's sake.


For those of you keeping up with ABC's "Countdown to the 25 Days of Christmas," happy countdown-to-the-countdown!

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